The Computer Systems Division of Toshiba Singapore Pte. Ltd. in partnership with HCL Infosystems Ltd, India’s premier information enabling company, today announced the next phase in retail of mobile computing products, by unveiling a series of new concept stores named ‘shopToshiba’. These concept stores are India’s first exclusive stores to showcase an extensive range of mobile computing products for the home, SOHO and SMB customers. In the first phase of rollout, Toshiba & HCL have established 7 ‘shopToshiba’ stores in Delhi, Pune, Bangalore, Hyderabad, Gurgaon & Mumbai. The two partners plan to extend this network of exclusive retail stores to 15 cities by the end of 2006.
“We are very happy to establish this network of exclusive mobile computing retail store across the country. This initiative will add a new dimension to the retailing of mobile computing products in India. We hope to provide consumers a unique experience of cutting edge Toshiba notebooks through this initiative, backed by well-informed staff that understands the nuances of consumer requirements. ‘shopToshiba’ will not just help enhance brand presence, it will create a strong retail identity and in the process will make our products accessible to a much larger number of consumers.” said L.Ramprasad, Associate Vice President – Toshiba Mobile Computing Business, HCL Infosystems Ltd. “We aim to further leverage these concept stores by introducing these across other markets nationally” he added.
Each ‘shopToshiba’ concept store, with a strategic channel representative location, will showcase Toshiba’s most innovative mobile computing devices and complementary accessories right from the world’s slimmest lightweight notebooks with the latest cinematic multimedia-rich screens, to wireless Tablet PCs, providing the ultimate digital home entertainment lifestyle experience. In addition, these concept stores also provide post-sales products that are a part of “Toshiba Must Have” Gadgets that give the customers a unique and entertaining shopping experience.
“Toshiba’s mobile computing strategy is driven mostly by the voice of customers,” said Ivan Kam, Distributor Manager of Toshiba Singapore’s Computer Systems Division. “Our one-stop concept stores located around the region will also act as an invaluable platform to further research, develop and introduce new products to meet our customers’ needs. In turn, customers also benefit as well by receiving up-to-date information on Toshiba technology from these knowledgeable retail representatives.”
Toshiba has already established over 100 Toshiba touch points across Asia since 2002, and expect to grow this concept drastically as mobile computing lifestyle becomes a reality.
Established in 1875, Toshiba Corporation is a global high technology product leader with 315 major subsidiaries and affiliates worldwide. Toshiba Singapore Pte. Ltd. is a wholly owned subsidiary of Toshiba Corporation. Its Singapore-based Computer Systems Division (CSD) is the regional headquarters for South and Southeast Asia. In addition to notebook computers under the Qosmio, Satellite, Satellite Pro, TECRA, PORTÉGÉ and Libretto product brand names, the company also offers portable and wireless accessories, and Pocket PC devices for customers under the Toshiba brand name. For more information, visit the company’s website at www.pc.toshiba-asia.com.
About HCL Infosystems
HCL Infosystems, India’s premier information enabling and integration company offers its customers technology solutions across multiple platforms. It has partnerships with some leading global player like Intel, AMD, Toshiba, Ericsson, Microsoft, Nokia and Sun Microsystems among others.
HCL Infosystems has direct customer service centres across 300+ locations and two ISO 9001 certified state-of-the-art manufacturing facilities. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit www.hclinfosystems.in
About HCL Enterprise
HCL Enterprise is a leading Global Technology and IT enterprise with annual revenues of $2.7 billion (Rs.12, 000 cr). The HCL Enterprise comprises of two companies listed in India, HCL Technologies & HCL Infosystems. The 3-decade-old enterprise, founded in 1976, is one of India’s original IT garage start ups. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and distribution of technology and telecom products. The HCL team comprises of 30,000 professionals of diverse nationalities, who operate from 15 countries including 300 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms. For more information please www.hcl.in